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Selling CBD on Facebook Marketplace: The Dos and Don'ts
If you are planning to sell CBD products on Facebook Marketplace, there are a few things you need to know. Facebook has recently updated its policies regarding the sale of CBD products, so it's essential to familiarize yourself with the rules and regulations. Here are some dos and don'ts to help you sell CBD products successfully on Facebook Marketplace.
The Dos
Do your research
Before you start selling CBD products on Facebook Marketplace, it's essential to research the product you're selling. You need to familiarize yourself with the laws and regulations regarding CBD products in your state. You also need to know how to source high-quality products and understand the benefits it provides.
Do follow Facebook’s guidelines
Facebook recently updated its policies regarding the sale of CBD products. You need to follow their guidelines and rules to avoid getting banned from the platform. You need to make sure you're selling products that comply with Facebook's policies, such as containing less than 0.3% THC.
Do have a strategy in place
Like any other business, you need to have a plan in place. You need to figure out your target audience and what channels you'll use to reach them. You also need to figure out how you'll differentiate yourself from your competitors. Having a strategy helps you stay focused and on track.
Do be transparent about your products
Be honest and transparent about the products you're selling. Make sure you include all the necessary information on your listing, such as the ingredients, potency, and safety information. Always be available to answer your customers' questions and concerns.
Do offer promotions and discounts
Offering promotions and discounts can help you attract new customers and retain existing ones. You can offer a discount on the first purchase or a promotion for the holidays. You can also offer discounts for bulk purchases.
The Don’ts
Don’t make false claims
False claims can get you in trouble with the law and Facebook. CBD products cannot cure diseases or replace prescription medicine. Avoid making false claims about the benefits of your products.
Don’t sell products that contain more than 0.3% THC
Facebook's policy states that CBD products must contain less than 0.3% THC. If you're selling products that contain more THC than this, your account may get banned from the platform.
Don’t spam your customers
Avoid spamming your customers with unsolicited messages and promotions. It's essential to respect their privacy and only contact them when you have valuable information or promotions to offer.
Don't ship products without proper packaging
CBD products need to be shipped with proper packaging to prevent damage or leaks. Make sure your packaging is secure and follows the instructions of the shipping carrier you're using.
Don't sell products to minors
CBD products are not suitable for minors and should not be sold to them. Make sure you ask for the customer's age and verify it before selling any products to them.
FAQs
Is it legal to sell CBD on Facebook Marketplace?
Yes, it's legal to sell CBD products on Facebook Marketplace as long as the products contain less than 0.3% THC. Make sure to follow Facebook's policies and guidelines regarding the sale of CBD products.
What kind of CBD products can I sell on Facebook Marketplace?
You can sell various CBD products, including topicals, tinctures, edibles, and capsules. Make sure to check the laws and regulations in your state to determine which products are legal.
Can I advertise my CBD products on Facebook?
Yes, you can advertise your CBD products on Facebook. However, you need to apply for an exemption and follow Facebook's advertising policies regarding CBD products.
Are there any age restrictions for buying CBD products?
Yes, the legal age for purchasing CBD products varies by state but is generally 18 or 21 years old. Make sure to verify the customer's age before selling any CBD products to them.
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